Broadband Services: The Turning Point
Parks Associates
Description
Bundles have an immediate and positive impact on customer satisfaction, making them fundamental to provider strategies. More than 70% of cable broadband households subscribe to a bundle, DSL providers have only 58% bundle penetration, and fiber broadband providers have 78% bundle penetration. Creating a satisfied customer is essential to service providers’ retention strategies.
Company Overview
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
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